Working Together
As of February 1, 2008, Ricci has dedicated herself full-time to a statewide trade association and is no longer accepting new clients.
However, you can contact her to schedule a speaking engagment or for information regarding her articles & publications.
My mission is to help you foster relationships with your customers, potential customers and social circles to build loyalty, confidence and trust.
Did you know? - By integrating various CRM (customer relationship management) and business intelligence components into its marketing initiatives, the second largest catalog retailer in the world, Fingerhut, cut it’s advertising expenses by 7% and increased profits by $3.5 million in just one year. - Integrated Solutions, July 2001 by Jay McCall
———————- WHAT WE’LL DO ———————–
Step One
Your Lists
We start by categorizing your contacts into “Communcation Lists”
Customers
Potential Customers
Family
Friends
Volunteer Work
Organizations
Step Two
Important Dates
Gather birthday & anniversary information
Automated reminders
Send greeting cards
Step Three
Email Addresses
Maintenance and communication
Make sure all records have email addresses
Send email newsletters, announcements & communications
Correct and update bounces
Step Four
Marketing and promotions
Turn relationships into revenue
Concepts to build your lists
Referral incentives - reward those who refer business to you
Advertising action - activities designed to make your advertising more effective and build your communication lists
———— TOOLS WE CAN USE ————–
Proudly partnered with Send Out Cards & Swiftpage.
Contact Management
(using the “Send Out Cards” system)
Unlimited categories
Contacts can belong to more than one category
Low duplicate error rate
Tracks spouse & children (and their birthdays)
Greeting Cards
(using the “Send Out Cards” system)
Over 8,000 cards to choose from
They print, stuff & mail
Add logo or other pictures
Insert optional gift card to major participating retailers (like Starbucks (r))
Include an optional check
Set up an automated campaign so that cards are sent automatically at chosen intervals (great for automating your follow-up)
Online Collaboration
(using Googledocs)
Access documents and spreadsheets online
Keep logs and running communications
Set up a prospecting system
Email Newsletters
(using the “Swiftpage” system)
Send newsletters to a spreadsheet of data
Works with downloaded category databases from Send Out Cards and/or Googledoc spreadsheets
Over 65 pre-designed themed templates
Optional custom templates
Send up to 250 or 1,000 emails per day (or more)
Open rate & click through reporting
Can-SPAM compliant with opt-out management
As a client, I work with you on a regular basis to ensure that your system is set up and being utilized properly. Together, we develop a plan, implement your vision and get to work creating a marketing system that allows you to measure results. We’ll target your advertising and make sure your contacts don’t “fall through the cracks”.
So, are you ready to get started? Let’s talk.